We are a small independent swimwear brand based on the North West coast of England. We create quality swimsuits that are fun, flattering and super comfy. They're also rubbish. Literally.
Keeping Plastic Out Of Landfill And Our Oceans
Our swimwear is made from recycled plastic waste intercepted before heading for landfill. We believe that recycling plastic waste into useful and reusable products could play a huge part in the cleanup and overall reduction of plastic pollution going forward. Not only does recycling help reduce the production and consumption of more new plastic, it also helps reduce air and water pollution from landfills and marine waste. When there is an overabundance of one material - a material that will not safely biodegrade - it makes sense to stop making more of it and use what we already have. Learn more about plastic pollution.
Although we were aware of the litter on our local beaches, it wasn't until January 2017 when we began volunteering with a local beach clean group that our eyes were opened to the magnitude of the plastic problem in our oceans. Beach cleaning in all weathers sparked a reconnection to the wild that we hadn't even noticed we'd lost and fuelled us to find possible solutions whilst helping to raise awareness of what was still a seemingly invisible issue at that time. Our solution was to turn sea trash into sea treasure - to use bold art as both a reminder and celebration of the diverse wildlife we share this planet with and to help reconnect people with the outdoors and wild, non chlorinated waters.
Slow, Considered + Never Overproduced
We are a microbusiness and aim to stay that way, consciously keeping our swimwear collection small, simple and at a much more sustainable pace that's kinder to the planet and the people that make them. This way of working allows us to focus on the individuality and longevity of each design and ensures that we never overproduce; an industry-wide problem that's having dire affects on the environment in terms of waste. But this is only half of the story. Clothing longevity cannot be determined by quality alone, but also by how it's worn, washed and dried. This is why we encourage slow and considered purchases along with proper care. Read our extensive care guide.
Recycling + Manufacturing In China
By keeping it small and simple, our supply chain is small too which means that we can better ensure that the people making our swimwear remain safe, happy and fairly paid. We do this with regular audits and by requiring certifications from the two suppliers we work with. Both suppliers take necessary measures to avoid both environmental degradation and ensure a fair and safe working environment for all their workers. Learn more about our supply chain and why we choose to make our swimwear in China.
Conservation, Restoration + Regeneration
Every year we share a proportion of our profits with grassroots organisations and charities that are environment and wildlife focused. Our Buy One Set One Free collaboration with the National Lobster Hatchery is helping the European Lobster from collapse and under the sea in the French-Polynesia is our nursery table full of coral cuttings that the Coral Gardeners are currently nurturing back to health ready for transplanting onto the degrading reefs. Sales of our new Seal swimsuit are also contributing to the amazing work of the Cornish Seal Sanctuary. Past fundraisers + collabs include: Marine Conservation Society UK, Love My Beach, Surfers Against Sewage, Action For Dolphins and The Ocean Project, the team behind World Oceans Day.
Green Energy + Waste Reduction
Our workplace is powered by renewable energy, made from the wind and sun - it's vegan too, which means no animal by-products are used in the energy supply chain. Our fabric suppliers have a longterm goal of zero-waste production, investing heavily in green processes such as solar energy, water-saving technologies and air pollution prevention. We digital print our swimwear because it allows for precision, which means we only use the exact amount of ink needed - a method that saves water and energy too. We use compostable, recyclable and recycled materials wherever we can and keep packaging to a minimum, meaning your order will arrive free of individual plastics and wrapping. Our swimsuits are simply folded and slid into a paper or recycled plastic mail bag essentially working as a protective sleeve for your swimsuit during delivery, nothing more.
Rewilding Our Carbon Footprint
By making swimsuits and selling them online, we are contributing to the acceleration of climate change through two of the largest polluting industries on the planet: Fashion and Shipping. Whereas there is an increase in environmentally responsible manufacturing methods and renewable energy within the fashion industry to now utilise, the same cannot be said for the shipping industry which relies primarily on the burning of fossil fuels. This means that each import from China and every single order sent to our customers, including any returns, all have an individual carbon footprint. We are approaching this issue realistically by focusing on what we can reduce first and then working to offset what we can't with affective natural measures. For the carbon emissions we can't reduce, we have partnered with Mossy Earth who are tackling climate change by restoring native forests in Europe. Through careful planting of native tree species (no monocultures), the goal is to create richly biodiverse forests that provide habitat for wildlife, are more fire resilient and naturally retain water to prevent flooding. Trees absorb and lock in carbon from the atmosphere, so this partnership means we are personally offsetting 48 tonnes of CO2 a year, which with the help of Mossy Earth, we've estimated to be more than our current annual business carbon footprint. Learn more about our partnership with Mossy Earth.