We are a small independent swimwear brand based on the North West coast of England. We create high quality swimsuits that are fun, flattering and super comfy. They're also rubbish. Literally.
Our swimwear is made from 100% recycled plastic waste that would have otherwise been headed for landfill and our oceans.
Every year, 1.4 billion tons of waste enters our oceans. Much of this is plastic.
Plastic is versatile, robust and cheap to produce, which is why it's used globally for all manner of things. In many ways it's a total wonder product, but the very things that make it so great are also our downfall. Plastic is so durable that it never actually degrades. Once we've made it, used it and binned it - it's quite literally going nowhere. Despite having the resources and tech available, less than 10% of the 300 million tons of plastic that is produced globally each year gets recycled, leaving whatever is left over headed to landfills, incinerated or entering our environment where it sits for decades. What a waste!
Turning trash into treasure - how changing our perspective could change our future.
We like to think our swimwear is proof that there is value to be found in what is currently deemed as rubbish. We believe that up-cycling and recycling waste into products and tools that are useful, valuable and reusable could play a big part in the clean-up and overall reduction of waste pollution going forward. Recycling may not save the planet, but it's one of many solutions we can use. It not only helps reduce consumption of new raw materials, it also helps reduce energy usage, as well as reducing air and water pollution from landfills and marine waste.
Purposely Small + Slow
We're a micro-business and aim to stay that way, consciously keeping our collections small and at a much more sustainable pace that's kinder to the planet and the people that make them. This also allows us to focus on quality and the individuality of each swimsuit, enabling us to tweak and improve along the way - ultimately putting the value back into clothing and keeping the BATOKO spirit alive for years, not just a season.